What's Your Local Marketing Plan

Local Internet Marketing 

Most small businesses make a grave mistake by not having a local marketing plan.  Most go into business with no real plan of how they will grow and succeed.  They normally end up struggling and wondering why they are not getting new customers in the door on a more consistent pace.  The deal is they have not developed a sales funnel for doing so.

Marketing does not mean you find as many ways as you can to get your business publicity.  What it does mean is you first develop a message, identify who you want to here that message, then deliver that message in varied forms to that audience.  This requires some planning and brainstorming.  Most like to skip this and just go with what everyone else is doing.  The problem is when you do what everyone else is doing, you are going to get what everyone else is getting.  Your marketing must be designed to present you as being different.

A Short But Humorous Story

There were three businesses in a mall with similar products.  They were all three side by side and they constantly where trying to out do the other.  One day, one of them decides to have a huge sale and he had posters with offers printed up and put all across the front of the store.  One of the others got upset and so he did the same thing and got bigger posters talking about their big sale.  The guy in the middle of these two was perplexed about what to do.  One on one side with big signs and the other one on the other side with big sales posters and both had special lights and music going.  How do you compete.  So the store owner in the middle thought to himself, "how do I compete with this?"  So he had an idea.  He called the printer and had some posters printed up also and he put them right by his front door...they said "Entrance."   I love that.

Rather than do what the others did, he got creative.  He capitalized on what they were doing in a big way.  If you and I are going to succeed, we need to think out of the box.  Don't do what every body else is doing.  Find other ways to bring your message to your audience but observe what the others are doing and be different.

We will be glad to help you with a plan at Reddoch Media Group.  Give us a call today.